Customer Experience

Three tips for better Facebook video marketing on mobile

The majority of the content in the future will be video, says Dion Magee, Head of Fashion UK of Facebook

‘Two-thirds of our optimisation tests fail, it’s a dirty business’ – Adobe EMEA’s Head of eCommerce

Adobe EMEA’s Head of eCommerce candidly speaks about the 300+ optimisation experiments his team have run across the firm's digital properties—two-thirds of which fail.

Don’t get left behind… Here’s how consumers are shopping online in 2016

For the first time in history, more consumers are choosing to purchase online than in store, but that's not all... find out exactly how consumers are shopping online in 2016.

What’s next for omni-channel? Avoiding pitfalls by combining online and offline customer behaviours

In order to create an omni-channel experience that delights and attracts, we should look first at what we are trying not to do...

“If you’re not a fast follower, you’re perhaps doomed” says IBM expert on ecommerce and retail innovation

IBM VP & GM Steve Laughlin talks about fusing ecommerce and retail, how the dearth of retail innovation is really an opportunity and how disruptors like Uber might literally eat your lunch.

Taking a New Look at retail digital transformation

New Look’s Group Digital Director, Jack Smith, speaks about the big bets the brand is placing on the future of its retail and ecommerce operations.

Were BHS and Austin Reed drowned by the digital deluge?

With UK brands BHS and Austin Reed falling into administration, it begs the question: Did a poor ecommerce strategy play a part in either collapse?

dotmailer’s Multichannel Automation Platform Achieves Magento Commerce Platinum Technology Partner Status

The multichannel marketing automation platform dotmailer became Magento’s first marketing platform to achieve the global Platinum Technology Partner status.

How to Measure NPS using SMS Customer Satisfaction Surveys

Using SMS as a tool to capture customer satisfaction is an effective method for measuring your organisation's Net Promoter Score (NPS).

Key Global Trends for Online Retail in 2015

A new report has found that the number of mobile money transfers is expected to increase by nearly 150% in 2015 to more than 13bn, with several social media firms already seeing a dramatic rise in service usage.

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